7 B2B Marketing Strategies for 2021

  • James Notaris

    CPA, ESQ. Legal Editor

  • Steve Longo

    Executive Editor

    In Brief:

  • B2B marketing is changing quickly with the rise of digital marketing.

  • Brands can leverage SEO, paid advertising, social media marketing, and other techniques for growth. 

  • We explore 7 B2B marketing strategies below!

When most people hear the word “marketing,” they usually think of business-to-consumer (B2C) marketing, that is, the marketing of products and services from a company to consumers. However, business-to-business (B2B) marketing represents a huge sector of the market too!

B2B marketing is changing quickly thanks to the widespread use of digital marketing nowadays, meaning that companies that fail to adapt will be at a major disadvantage. To stay competitive in 2021 and beyond, be sure to use these 7 B2B marketing strategies to boost your brand and reach new customers. Let’s explore them in detail here!

1. Research Your Audience

First and foremost, always know your audience!

Market research is the foundation of any successful B2B marketing campaign. Make a point to conduct extensive research so you can better understand your target market’s pain points, issues, and goals. The more you know about who you’re marketing to, the better you can shape your digital marketing campaign.

2. Optimize Your Website

Having a well-optimized website is any brand, especially one engaging in B2B marketing. 

Always incorporate UX and website design best practices when crafting your own site by giving it a clean, simple visual layout with an intuitive navigation structure, engaging copy, and clear CTAs. In addition, make sure that your website is both fast and mobile-friendly for a competitive edge.

3. Use SEO Best Practices

As far as B2B marketing strategies go, the importance of SEO can’t be overstated. 

Effective SEO can go a long way towards boosting your website’s traffic, increasing it’s visibility in search engines like Google, improving your brand exposure, and driving leads and sales. Be sure to employ onpage SEO best practices, such as optimized title tags and meta descriptions and keyword-rich content, as well as offsite SEO strategies like link building. Finally, remember that technical SEO can ensure your website is fast, mobile-friendly, technically-sound, and free of any errors that could hamper it’s search engine rankings or UX. 

4. Leverage Social Media Marketing

Social media marketing is another great way to increase your brand exposure, generate leads, connect with clients, and humanize your brand.

Before diving right in, do some research and see which social media channels are right for your business. From there, create a content calendar and start posting quality content on a consistent basis as well as engaging with your followers and sharing useful information. Launching a paid social media campaign can also be a great way to improve your B2B marketing on social media.

5. Launch an Email Marketing Campaign

Email marketing is also crucial for B2B marketing success too. 

Try offering an email newsletter signup on your website or ask existing clients if they’d like to join. After that, you can send them useful, informative email blasts to keep them engaged and inform them of everything from updates to your products or services to special offers and discounts.

6. Run a Paid Search Campaign

Running a paid search campaign can be a great way to reach new clients for your B2B company. 

Start by researching relevant, high-volume keywords to bid on and create engaging copy for your ads. This way, your company can expand its brand reach and attract new customers quickly and effectively.

7. Use Content Marketing to Attract and Convert Leads 

Finally, try using content marketing to attract and convert new B2B leads by nurturing them and driving them down the sales funnel. 

Blog posts, white papers, and industry reports can be a great way to attract potential leads to your company, while webinars and case studies can keep them engaged and interested. To convert them, customer testimonials usually work the best. All in all, content marketing is one of the most effective B2B marketing strategies out there today! 

Use these B2B Marketing Strategies to Grow Your Brand! 

Brands that use these B2B marketing tips and strategies can stay competitive in the digital world in 2021 and beyond. From SEO to email marketing to paid search, be sure to leverage these digital marketing techniques to ensure that your business can thrive for years to come!